Equilibre Studio — product design partner for Series A and B web3 startups

Let's fix the parts of your web3 product where your users quit

Specialised product UX work for web3 teams who've raised, shipped, and now need their activation rate to actually move.

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What we do

Weimprovethein-productflowswhereusersdecidetostay.
  •  

    KYC AND IDENTITY VERIFICATION

  • KYC AND IDENTITY VERIFICATION

    FIRST DEPOSIT AND FUNDING

  • FIRST DEPOSIT AND FUNDING

    SIGNUP TO FIRST “AHA”

  • SIGNUP TO FIRST “AHA”

     

Most engagements pay back within 60-90 days in activation lift (and often in CAC-to-TLV too).
Background Paths
Background Paths
How we work

The crypto market has changed.

We're past the era where hype substitutes for product. The companies that raised on narrative are running out of runway.

The ones pulling ahead are the ones whose products actually work – for first-time users, not just for the people already in the space.

That's the shift we work in.

Our work

We don’t believe in one-size-fits-all. Our success comes from understanding each client’s unique challenges, identifying the best approach and delivering tailored solutions.

  1. 01Markets.xyz01Markets.xyz
  2. 02Infrared02Infrared
  3. 03Koinly03Koinly
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Two ways to start

Pick the depth that fits your moment — a sharp 48-hour teardown, or a full activation audit with prioritized fixes.

01 · FastestFastest

The Loom teardown

$850

We'll experience your product onboarding ourselves, use synthetic user research (or actual users as an add-on), then deliver a Loom walkthrough naming what's affecting your activation the most. No prep call required.

Get teardown in 48hrs
02 · Deep-diveDeep-dive

The activation audit

$4,250

In 7 business days, we map your full activation funnel, identify the highest impact friction points and deliver design and copy fixes, ranked by expected lift. We'll offer implementation guidance and AI engineering prompts you can use right away.

Book an audit

Neither feels right? Our Telegram is open – we answer the same day.

FAQ

What teams ask us.

Wondering about something else? Reach out on Telegram or LinkedIn and we’ll answer the same day.

  • Series A and B web3 startup founders and product leads who have an activation and/or a CAC-to-TLV problem. Web3-adjacent fintech welcome too (we've experience with protocols, wallets, infra, stablecoins, RWA tokenization, and on-chain finance).
Now it's your turn

You came here with anactivation problem.Let's fix it.

Not in progress, not on the roadmap. Handled.