équilibre
Equilibre Studio — product design partner for Series A and B web3 startups

Let's fix the parts of your web3 product where your users quit

Specialised product UX work for web3 teams who've raised, shipped, and now need their activation rate to actually move.

Let's talk on TelegramLet's talk on Telegram

What we do

Weimprovethein-productflowswhereusersdecidetostay.
  • KYC and identity verification
  • First deposit and funding
  • Signup to first “aha”

Most engagements pay back within 60-90 days
in activation lift (and often in LTV/CAC too).

Background Paths
Background Paths
How we work

The crypto market has changed.

We're past the era where hype substitutes for product. The companies that raised on narrative are running out of runway.

The ones pulling ahead are the ones whose products actually work – for first-time users, not just for the people already in the space.

That's the shift we work in.

Our work

We don’t believe in one-size-fits-all. Our success comes from understanding each client’s unique challenges, identifying the best approach and delivering tailored solutions.

  1. 01Markets.xyzDesign in 2 weeks, $3B trade volume in Q101Markets.xyzDesign in 2 weeks, $3B trade volume in Q1
  2. 02LombardIncreased staking diversity by 86% and total volume by 18%02LombardIncreased staking diversity by 86% and total volume by 18%
  3. 03KoinlyComing soon
Markets.xyzLombard
Two ways to start

Pick the depth that fits your moment — a sharp 48-hour teardown, or a full activation sprint with prioritized fixes.

Fastest

The product teardown

$950

Tell us which flow is bleeding money. A staff product designer pulls it apart and ships you back a Loom walkthrough of what's killing activation, what to fix first, and what to ignore. No prep call. With you in 48 hours.

Get teardown in 48hrs
Deep-dive

The activation sprint

From$4,950

Your entire activation funnel. Two staff designers walk through your whole funnel end-to-end and ship back the fixes ranked by lift, including copy, design, and prompts you can drop into Claude Code. With you in 7 days.

Got questions? Neither feels right? Our Telegram is open (we answer the same day).

FAQ

What teams ask us.

Wondering about something else? Reach out on Telegram or LinkedIn and we’ll answer the same day.

  • Series A and B web3 startup founders and product leads who have an activation and/or a LTV/CAC problem. Web3-adjacent fintech welcome too (we've experience with protocols, wallets, infra, stablecoins, RWA tokenization, and on-chain finance).
Now it's your turn

You came here with an activation problem.Let's fix it.